For about a century now, romance novels have titillated the imagination of readers across the globe. What started as a new genre in romance, in form of Mills and Boons, these novels have established themselves as favourite of millions of teens and female readers. In India also, the M&Bs have kindled the fire in the hearts of plenty of teenaged readers, who find the Harlequin novels to be the ideal romantic set up. Many of these readers are able to relate to the storyline in these romantic novels, more so because the background set up is highly varied. With the advent of Indian writers in the global arena, some of these publications are also being written by them. Although, this trend is newly acquiring a well known status, in the coming years, the market will be flooded by books from many writers from India.
- Increase in number of book readers in paperbacks and electronic media
Paperback readership in India has grown in the last few decades, while in recent years there is a gradual but steady rise in the number of e-book readers. Since M&Bs are available in both paperback and electronic formats, they can be easily obtained by the interested readers. Indian readers are seemingly getting attracted to many of these Harlequin and M&B publications by an Indian author, since they can relate to the set up.
- Trend being established for Indian set up in the romantic novels
Harlequin novels have romantic subjects at their core, with the cities and villages from India, with which readers are able to identify with ease. This kind of projection helps in popularising the Indian based novels, also being encouraged by the renowned romantic publishers like Harlequin and Mills & Boons. It is gradually getting into the minds of the readers, who find these kinds of romantic endeavours, real and possible. Hence, the readership increases as the books are referred from one person to another, from friends to friends.
- Indian writers emerging in the world arena with interesting plots of romantic novels
Over the years, people are also getting good flavours from the Indian author, thereby also buying such books in paperback or eBook editions. Apart from romantic books, Indians have also established their capabilities in other genre, which is also contributing towards the popularity of romantic authors. Such an encouragement is boosting the confidence of small time writers to foray into the romantic world of books, where the protagonists are a man and a woman and they are linked by innocence of love for each other and end in a high note of their courtship.
- Increased recognition of Indians as versatile writers and being published by many companies
It is possible to acquire these romantic novels through books stores, as well as from online shopping portals in India. As a result, people are able to lay their hands on plenty of books of their choice, which includes M&Bs and Harlequin novels. Indians have emerged as sought after authors of such romantic novels by many foreign publishers, so that their readership is gathering steam across the world, giving a new feature to the world of Indian romantic writing.